Why Hollywood Christian®
NAIMA LETT – BLOG – HOLLYWOOD CHRISTIAN
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Why Hollywood Christian®?
I get this question all the time. Many of you have wondered, out loud, for many years, why in the world I would purposely write a book and name it Confessions of a Hollywood Christian®, write a blog for years and call it Hollywood Christian®, start a ministry called Hollywood Christian®, wear the nickname “The Hollywood Christian®”, use Facebook/HollywoodChristian, and spend hard-earned resources on logos, trademarks, websites, etc.
The Answer
It came from you (and God, of course :=). That’s right! Remember those surveys back in 2005, 2006, 2007? We prayed and spent a considerable amount of time and resources trying to figure out what to call our space on this side of heaven. Then, we surveyed and asked you repeatedly what and how you thought of me, how you describe me to others, what words pop up when you think of me, and those words came up again and again.
Go With the Flow
The branding expert we hired explained that when choosing a brand, especially long term, it’s best to go with the flow, go with how folks already identify you. I’ve been actively working in the entertainment industry and vocational ministry since 1997, so many of you naturally called me both Hollywood and Christian. So, we put the words together, and the rest is history.
What’s Coming?!
Thanks a million for continually asking about the book. It’s a’coming! I had to press pause over the last year to focus on finishing my doctoral dissertation so I can graduate May 22nd. That’s also why I tapered back writing the daily Hollywood Christian® blogs over the last year. But rest assured, after graduation, once again, it’s on!
CONFESSIONS OF A HOLLYWOOD CHRISTIAN
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Naima
Rev. Naima Lett, D.MIN, ABD
The Hollywood Christian®
Author of coming release Confessions of a Hollywood Christian®
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